Senior Digital Product Designer
HI MY NAME IS DANE.
HUMAN CENTRIC UX/UI DESIGN
MACHINE CENTRIC CODING
Working with a human-centred UX/UI methodology, I have collaborated on projects with clients such as Porsche, Ubisoft, Bacardi, AstraZeneca, Bear Grylls and many more. I also leverage the latest AI tools to accelerate design and development workflows.
App design and build for Porsche online vehicle service booking. Harnessing innovative technologies such as Bluetooth beacons, NFC, GPS Geo-fencing and Wi-Fi, the booking experience has been seamlessly automated to enable optimum convenience for users.
A holistic consumer facing alcohol reward and advertising ecosystem - the Bansela app enables consumers to earn exclusive rewards from the everyday products that they consume and enjoy. Leveraging captured data, the app is adaptive to ensure that the user always receives the most relevant offers and rewards to match their needs and interests.
App design for bringing people together through the Bacardi House Party Event Experience. Users can explore upcoming events in specified locations, receive exclusive invitations, discover line-ups, order drinks during events and socially communicate with other House Party guests internationally.
E-commerce website design and development - TrendIt is a product offering strategic and in-depth trend inspiration for innovative business implementation, that can be accessed in both a digital and tactile printed format. The website provided a marketing platform for the product as well as a seamless international ordering, purchase and delivery structure.
Explore user demographics, goals, challenges and metrics to form an initial hypothesis.
Understanding user personas, scenarios, experiences, and interaction models.
Product Wireframes, Moodboards, Mock-ups, style guides, and prototypes.
Put a prototype in the users hands and gather feedback on feasibility and usability
Develop physical or digital concepts, from low to high fidelity designs.
